ApexFit Gear – Complete Branding & Identity Design
Project Overview
ApexFit Gear, a high-performance sportswear brand based in New York, partnered with Zawia Designuz to create a complete brand identity that reflects strength, endurance, and style. The goal was to design a visual identity that captures the spirit of athletes and fitness enthusiasts — combining bold aesthetics with modern minimalism.
What We Delivered
Logo Design: A strong and dynamic mark symbolizing power and agility.
Brand Color Palette: Energetic tones of red and black balanced with a clean white base for contrast.
Typography System: Sleek sans-serif typefaces to reflect motion and clarity.
Stationery Design: Business cards, letterheads, and envelopes maintaining consistent visual harmony.
Social Media Branding: Cohesive design templates for Instagram, Facebook, and LinkedIn.
Brand Guidelines: A comprehensive manual defining brand usage, color consistency, and logo rules.
Skills Used in Project
Total: 100%
Focus: Creative direction and logo design were the core strengths in this project, ensuring a cohesive and impactful brand presence across all platforms.
Design Concept
The concept revolved around motion and precision — illustrating how every athlete’s performance aligns with the brand’s commitment to quality gear. The visual system was built to scale across all touchpoints, from apparel tags to digital marketing campaigns.
Result
The final identity empowered ApexFit Gear to stand out in the competitive fitness market. Their launch campaign generated a strong visual impact, increased brand recognition, and positioned them as a premium athletic brand with a powerful personality.
Discover & Research
We begin by understanding your brand, goals, and audience. Through deep research and brainstorming, we uncover insights that guide the creative direction.
Design & Create
Our creative experts transform strategy into stunning visuals — from logos and branding to digital experiences that capture attention.
Review & Refine
We collaborate with you to refine every detail. Feedback loops ensure the final design perfectly aligns with your brand identity.
Deliver & Launch
Once approved, we deliver high-quality assets ready for print, web, and marketing use — setting your brand up for success.
Thank You!
FOR VISITING ZAWIA DESIGNUZ
Let’s Build Something Extraordinary Together
We appreciate your time and interest in our creative agency. Whether you’re looking to elevate your brand identity, create
engaging visuals, or launch a powerful online presence — we’re here to make it happen. Let’s turn your ideas into designs that inspire.
Contact Us
We’d Love to Hear From You
Address: Mian Channu, Tulamba Town, Pakistan Phone: +92 314 444 6975 | +92 309 142 0075
Email: info@zawiadesignuz.com | support@zawiadesignuz.com Working Hours: 9 AM – 7 PM (Mon–Sat)